Mary-Ann Alfthan, Event organizer, Aalto University

We have had the pleasure of working with Ida Martela at several Aalto University conferences. Typically, she is part of the conference social program, where she has proven herself to be a diverse and talented moderator and performer. As a professional moderator, Ida brings structure and flow to the event she hosts. Her sense of timing and ability to read the room ensures that the evening runs smoothly, taking all the pressure off the hosts.

One of Ida's signature roles is her charming "Taru" character who never fails to elicit laughter and create a warm and inclusive atmosphere. Many guests have expressed their appreciation for the relaxed feeling she spreads. Ida is also a gifted dancer. She has surprised and delighted guests with captivating dance performances, often in scenic outdoor settings. These moments have provided the perfect finale to our conference dinners, leaving a lasting impression on all attendees.

In addition to her charisma and talent, Ida is exceptionally reliable and flexible, always adapting to the needs of the event. Her fluency in English, Finnish, and Swedish makes her an ideal host for international audiences and we look forward to working with her again in the future.

Kaisa Siipilehto, Marketing Manager, Messukeskus

"Finally something truly new and different! Real outside-the-box thinking. Congratulations – you left a lasting impression!" summarized one of the event participants.

For the Bisnespäivät event, I designed a new kind of presence. Instead of a traditional exhibition stand, we organized 15 guided tours over two days, introducing visitors to our newly renovated meeting spaces. I decided to invite Ida to the planning session, where we explored ideas for making the tour more experiential and engaging. She immediately picked up on the concept, understood our needs and goals, and began co-creating her part together with her colleague Eero.

The result was a delightfully surprising experience that left some visitors visibly moved – a few even shedding tears of joy when they realized what was happening. Our goal was to create a unique and emotionally resonant experience, and key to this were the characters of "Taru," a caricatured event organizer, and "Kaitsu," an expensive social media consultant. Creativity needs space – and humor is a delicate art. Each tour was different, shaped by the audience and group dynamic. The collaboration went smoothly in every way. Daring to try something new truly paid off – the outcome exceeded my expectations.

"As an experienced event organizer, I was genuinely (and pleasantly!) surprised by this program. Especially Ida's character – a solid 10/10! :D"

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